Greetings!

I’m Olena a marketing professional with over two decades of experience in the dynamic world of marketing.

My marketing expertise:

I’ve worked across global and local markets, developing and delivering strategies that drive real business growth. My background spans building and executing global marketing strategies, strengthening regional positioning, and creating tailored local approaches that increase brand awareness and generate high-quality leads.

Partnering with the right people to drive success

I’ve partnered closely with senior leadership and business development teams to align marketing with wider commercial goals — ensuring every initiative supports both brand growth and revenue generation. From defining brand identity and leading content strategy, to delivering impactful campaigns across digital channels, events, and automation platforms, my focus has always been on creating marketing that performs.

I’ve also led go-to-market strategies for new products, overseen website development to enhance user experience and conversion, and built high-performing marketing teams with clear processes and structure. Alongside this, I’ve managed agency partnerships and implemented performance frameworks to track success, measure ROI, and continuously optimise results.

Today, I bring this hands-on, strategic experience into my consultancy — working closely with each client to understand their business, align marketing with their goals, and deliver strategies that make a measurable impact.

Let’s Connect:

olena@yellamarketing.co.uk