Marketing Consultant for

small - medium businesses

Is what you’re doing today getting you closer to where you want to be tomorrow. How I can help you?

  • Do you feel stuck and uncertain about how to sell and market your business? Are you concerned that you’re wasting your time and money on activities that aren’t doing a thing to create more revenue? I work with a few small businesses helping them to keep on top of the digital part of their business. What I find is that small business owners are so occupied with their customers, quotes, orders, invoices, etc they have no time to plan and execute their marketing activities to make sure more enquiries are coming in and their future business is secured. I find small business owners feel 24 hours is not enough in the day. I am here to work alongside you to identify your business goals, to evaluate your marketing strategy and lead generation activities and set out a plan to help you to generate more business and create awareness in the target markets. I will put a marketing strategy together and I will also implement it. I will be your Marketing Manager having your best interest at heart. The more you grow the more successful we both become.

Services

Marketing MOT

I will dig deep under the skin of your business to understand what is working for you and what is not. Your business will receive a complete marketing audit detailing your businesses online performance and that of your competitors’ too. Using the data I have collected, I will make recommendations in an MOT report on the best way to maximise results with the marketing budget.

Web & Graphic Design

 It is essential that your website is engaging whilst getting over the right message to your target audience. Our responsive websites ensuring they are friendly to both desktop and mobile users so your customers will have an unhindered experience no matter where they are.

SEO

It’s one thing to have an up to the minute website, but ensuring your potential customers can find you is something very different and that is where search engine optimisation (or SEO) comes in. Think of SEO as the glue that holds all your online activities together coherently. Each element of your digital marketing activities must be systematically optimised. This process enables your website to be shown in the search engine results page for certain search terms. And the better the optimisation the higher up the results page your website will appear.

Social Media

Let’s take your business where your customers go and start chatting. Right now there are hundreds of potential customers talking online about products or services that you can deliver. That’s where I want to take your business and start a conversation. Like most online marketing, social media requires a carefully researched strategy behind it for it to be effective. If you don’t have Twitter, Facebook or Google Business accounts I can set them up and I can combine my expertise in brands and digital marketing with my creativity and social expertise to get results. Fast!

Advertising

Most small businesses do some level of advertising. Unfortunately, most small businesses do not know how effective their ad or specific media channel is performing for them. I will work with you to set clear goals and objectives before developing your advertising campaign. I will plan and manage the creative production, and monitor its effectiveness throughout the activity.

Email Marketing

Email marketing is a very powerful tool to enable you to communicate with your customers and tell them what’s new. The days of blasting out generic emails ‘en masse’ are over. Today’s digital savvy consumer expects personalised and relevant communication. Email marketing can bring one of the highest levels of sales conversion as well as improving your brand awareness. I carefully research each campaign ensuring the content is relevant to optimise its effectiveness.

DIGITAL MARKETING STRATEGY

The nature of the digital industry is ever evolving and the online world can be quite intimidating for some businesses. I will set solid goals and clear strategy for your business that will help you grow it online. I will optimise your existing strategies and help you remain competitive. I can get your business set-up with a digital marketing strategy that ensures each aspect is contributing to supporting your online presence and that your marketing spend is targeted to return the best results.

 

PACKAGES

Just some of many packages I offer

Contact
07532 770 955

Calderwood, East Calder, West Lothian